inSquare for Windows Phone

We were so happy that Instagram finally there for WP users through some third party apps (6Tag, Instance ,etc). I was already an Instagram user and I liked my photo to be posted in its original dimension: 16×9 (mostly). In iOS I used SquareReady for that, and in Android I used SquareIt.

So I asked Adib, could we make that? For WP? Just for personal use only?

“Done and done.” So in a day he finished making the app for my phone. Don’t ask about the appearance: the design was awful. Didn’t matter, it did the job.

The day after, we think that: “There is no harm giving it to other users. Why not?” so we tweaked it a little bit, gave a little touch up to the UI, and add other simple features such as image flip, color pick, and photo cropping. Basically, just the basic stuff users going to need, and we submitted it to store the next day and waited for it to be published in the next 7-10 days.

inSquare was on the market.


By that time, though, there was an update from 6Tag on the store that enabled user to use that functionality, user to keep their original dimension on IG. Wow. We were in mixed-feeling, happy but also: “who would gonna need this app, then?”.

That was alright.

So, we just left the app on the store and just talked to a few people about it, not really wishing them to download it (I dunno if they did :p). The next day, there was notification from the dev dashboard, tens of people downloaded it, several five-star ratings (and one two-rating one, :sob ) and email feedback. THAT was unexpected. So we began talking to people on reddit, on WPdev community, and we get more and more feedback on how this simple app could be better. And we didn’t stop.

In the next few days, hundreds of users already downloaded and used the app.

We are not in a mixed-feeling anymore and working on the next update based on the input we get.

Lesson learned:

  1. Start making things that you need. If you need it, chances are other people out there also do.
  2. Don’t be discouraged by the simplicity of your app. More intricate one doesn’t always mean a better one.
  3. Start talking to people. As mas Hafiz once said: the time that you spend wondering and tinkering your app to make it perfect, can actually be used to talk to people, getting their feedback, their review, and you can start work on them (more or less, my memory sucks!).


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